Sandvine has just released its latest half-yearly Global Internet Phenomena Report. The reports are based on data collected by Sandvine from among its 250-plus customers spanning, well, the globe. Several items jump out this time, but two are especially interesting.
First, video continues to crush the numbers. Not that this is any surprise, since the dominance of video has been in the forecasts for years. What is surprising is the odd bedfellows that now account for 50+% of downstream traffic on wireline broadband in North America: Netflix and YouTube.
Netflix just won’t let up – in traffic share, share of mind or share price. Despite the ham-fisted attempts by ISPs like Rogers and Bell to make OVDs expensive for its customers by screwing them with data caps, Netflix’s traffic share is still holding at about the same level as six months ago – currently 31.6%. I’ve written a lot about Netflix over the last two or three years, much of that in defence of our right to choose what we watch in Canada. Continue reading