We’ve been inundated lately by a deluge of disturbing news about the Silicon Valley Five. I say time for a bracing reminder about the real gatekeepers in digital life — your ISP. You can quit social media. But unless you’re going off the grid to embrace a 19th century lifestyle, you’re stuck at home with an access provider. Which is where the trouble starts.
I’m going to open with a look at how astoundingly unpopular ISPs are in the US, and why that has a lot to do with chronic lack of competition in retail broadband. We’ll then dig into the FCC’s international comparison of broadband speeds and prices as they affect both Canadians and Americans — and compare those comparisons to what Canadian studies have found. We’ll close by looking at how a class assignment I launched a few years ago has given my students a hard-won understanding of the acutely anti-consumer spirit that rules the industry.
The unpopularity contest
The graph above shows the latest ranking for firms operating in the US consumer economy as compiled by the ACSI, the American Customer Satisfaction Index. You’ll notice that the industries occupying the two ranks at the very bottom are Internet service providers, ISPs, and their subscription TV services. Yes, ISPs are more unpopular than airlines, hospitals and banks — more than any other industry in the entire U.S. consumer economy. Continue reading