
“It is absurd to suggest that, in today’s highly competitive video marketplace, obtaining some level of exclusivity is anticompetitive.” –Time Warner’s response to recent charges of anticompetitive behavior
“They are not paying for exclusivity. They are saying you can sell to X, to Y and Z, but you are forbidden from selling to this new class, called A.” –Richard Greenfield, market analyst, BTIG Research
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In my previous post, from way back on June 8, I tried to explain some features of the Netflix value proposition, along with the battle that’s developed between Netflix and our conglomerates. That battle revolves around two topical points of contention: the Bell-Astral baloney about needing ever more concentration to fight off the American demons; and the outrageous use of data caps by the conglomerates to protect their legacy video businesses. I then said:
In Part 2, I’m going to add a few more comments about why the Netflix value proposition isn’t just about content, and challenge the idea that it’s going to need ”a lot of exclusive shows” (Pete Nowak’s take).
So here goes.

Nope, content isn’t always king I hear people say they’re not interested in subscribing to Netflix because much of its library consists of old movies and TV shows. But Netflix isn’t a poor man’s version of cable. If it were, we wouldn’t be having this conversation. “Old” content does not necessarily make an OTT streaming service any less original or innovative. Continue reading →